Mobile payment platform that enables merchants to receive payments from their customers using their mobile phones using any of the following payment modes:
- Credit cards
- cellMONEY
- Bank accounts
How does it work?
- Customer initiates payment
- Merchant intimates customer about making payment using mobile phone
- Customer sends an SMS “PAY <merchant code> <amount> <payment mode>” to 5667766 or 10 digit number. Here payment mode can be “CC” for credit card, “CM” for cellMONEY, or bank code e.g. ICICI, SBI, etc
- Customer receives an IVR call and is prompted to enter his credit card details, or cellMONEY M-PIN for cellMONEY, or bank M-PIN for bank debit
- Details entered are validated and transaction is processed and completed
- Customer and merchant receives a confirmation SMS with transaction details
Merchant initiates payment
- Merchant enters in the details on the form such as customer mobile number, amount, payment mode
- On submitting the form, customer receives an SMS containing payment details and instructions for making the payment
- Customer replies to the SMS with “OK”
- Customer receives an IVR call
- Customer enters credit card details if the payment mode chose in credit card, or M-PIN if the payment mode chosen is cellMONEY
- Customer receives confirmation SMS, and merchant receives confirmation SMS as well
Merchant initiates payment via SMS
- Merchant can initiate payment, via SMS, as follows:
- Merchant sends SMS “REQ <customer mobile number> <amount> <payment mode>” to 5667766 or 10-digit number
- Customer receives SMS containing payment details and instructions for making the payment
- Customer replies to the SMS with “OK”
- Customer receives the IVR call
- Customer enters the credit card details if the payment mode chosen is credit card, or M-PIN if the payment mode chosen is cellMONEY
- Customer receives confirmation SMS, and merchant receives confirmation SMS as well
Inbound IVR
- Another option available for merchant for receiving payments
- Customer calls up merchant call center to order goods and services
- Merchant sales executive provides information to customer related to goods and services and closes the sale, and moves to payment collection process
- Sales executive collects and records all relevant customer information and creates an order on his purchase management system
- Sales executive calls up IVR number. The IVR system is centrally hosted at data center
- Sales executive is prompted to enter merchant code, order number, and order amount
- Upon validation of merchant code, sales executive is asked to connect customer to the call
- Customer is asked to enter mobile number, card type, card number, expiry date, CVV number
- Customer will be provided with the status of the transaction
- Customer and merchant receive confirmation SMS related to transaction, with transaction details
Key features of Mobile payment platform
- Accept mastercard, and Visa payments
- Have various flexible options for receiving payments from customers
- Customer initiates payment via SMS
- Merchant initiates payment via website
- Merchant initiates payment via SMS
- Customer visits merchant website and pays via cellPAY
- Customer calls up merchant call center and makes payment via IVR
- Secure solution
- Comprehensive risk management
- Quick and easy signup
- Quickly get started with receiving payments via mobile
- Easy and automated payment and settlement process
- Easy account maintenance for merchant via web interface
- 24*7 support available
Is payment through Mobile is secure?
The payment using Mobile is totally secure
Payment through credit card:
The credit card details are captured during the IVR call securely via DTMF tones. The credit card details are not spoken out during the call, but are just entered by the customers using their mobile phone keypad. The credit card details are sent securely over SSL to the payment gateway, thus ensuring end-to-end security. The credit card details thus entered in the IVR call are not stored in the database.
Payment through cellMONEY
A double layer authentication process is followed during the payment process using cellMONEY. Customer has to initiate payment transaction using the same mobile phone that he loaded the voucher on. He has to authenticate the transaction using an M-PIN that is associated with his mobile number. The M-PIN is captured securely using an IVR call.
Payment through bank account
The payment transaction is authenticated using customer’s M-PIN, which is linked with his mobile number. There is double layer authentication. The customer needs to initiate the payment transaction using the same mobile number that is associated with his bank account. Further, he needs to enter M-PIN during the transaction for authentication. M-PIN is captured securely via the IVR call. The M-PIN remains confidential between bank and the customer and no third party comes in between during the authentication process.
Benefits to merchant
- Provides convenience to the customers and help in saving their time
- Saves on the cost associated with collecting payments from customers
- Helps in increasing sales, and thereby revenue for the merchant
- Helps in profit growth for merchant
- Helps in increasing customer base for merchant
- Opens up a new market for the merchants as remote payments are made possible
- Enhances brand image of the merchant
- Provides value addition to the customers
- Don’t need the credit card swiping facility and yet able to receive payments using credit card
- Able to receive payments remotely, even from customers who don’t have credit cards, using cellMONEY
- Instant confirmation
- Provide safe and secure option to customers for making payments
Benefits to the customer
- Saves Time
- Adds to the convenience
- Anytime anywhere
- More secure
- Instant confirmation
- Transaction closed instantly
- User friendly
- Status symbol
- Special offer and discounts
- Shop at merchant where swiping facility lacks
- Customer does not have to carry credit cards





